By Tanu Sharmaa
Being the man synonymous with Humanity and Fempowerment is an achiever and Amit Magia is already an achiever. It was mid-morning when we met Amit Magia at his Borivali office in Mumbai; he has just returned from a “quick meeting” and is waiting to see the future prospects of KHFL, his dream project. With no intentions of Fempowerment or any such aspect we were having our meeting regarding the media plans for KHFL and in the midst of that, we were served tea/coffee by a physically-challenged lady, it was something new & strange which immediately grabbed my attention.
Out of my curiosity, I had to ask the man on the chair Amit, why this woman?
To my pleasant surprise, he immediately responded that it’s our policy to have physically challenged people and to provide them an opportunity to have a dignified life, it instantly strikes me, being from Fempowerment team, I asked – would you also like to help and give opportunity to women victims, again this man was more than happy to say “YES” !! Please send me the details of those women and we shall shortlist accordingly he added politely, WOWWWWWW !!! that was my reaction within, if anybody (barring gender) on that position decide (instantly) on something like this, then imagine what kind of changes we can create in the society.
I was desperate to know what made him decide instantly and agree to our proposal on Fempowerment cause. Hence, the writer in me made me question him again about his background just to figure out his thought process. He started with his initial days (almost 20 years back just after his graduation) when he was working as HL advisor, those were the days when he realized that there is a huge chunk of people who have income but can’t avail the loan from the formal lending sector, which made him start thinking with a different perspective. Apart from this, he was always interested in something which is SOCIALLY RELEVANT and not just mere business.
My initial goals were very simple, to be a Chartered Accountant and have my own practice. However, my hunger to do something along with it bagged me a position of Manager – Finance at a jewellery company. My successful stints with corporate never made me think practice CA profession. In a span of sixteen years, my goals changed and I wanted to have my own ventures in different areas, says Amit Magia.
It is his humane and humble nature which made him decide to establish KHUSH, a company completely based on trust and processes. During the discussion, we found him too generous & humane which is a rare sight these days. He talks about the people who eat less but will pay on time (he thinks) as they are God fearing and have high morale. According to him, real INDIA lies in the bottom of pyramid i.e. the chaiwallah, sabziwalla, office boys, security guards, cleaners & maids are real India and they want to grow in life!! I will again say we all need to think differently, not as per set pattern!
Not only this trust which he has put in his business but KHUSH’s HR policies sounds different too, when asked how come these policies are so women friendly, he simply said – It’s not just Women friendly I would say its human-friendly. In a nutshell, he has been too logical to justify his decisions, policies & vision.
I have given the mandate to my sales team, insist all customers to include the woman in their property purchase and we will consider it one of the favorable points in our housing financing process if a woman is sole or co-owner on the property. We are successful in that and more than 80% of KHUSH’s customers we could convince for property rights of a woman member of the family. I would like to see these rates shooting up at 100%, Amit added.
Besides, he prefers to provide leave on anniversaries or wife’s birthday instead of any other regular holiday like Budha-Purnima or Mahavir-Jayanti, commendable enough!
Very few people are aware that his dream project KHFL heads by his wife, yes she is the chairman of the company, his wife has more potential, intelligence and sharpness than him, admits Amit. She is my sounding board and lucky charm too, I discuss each and everything in detail whether it is business idea, policies or procedures, well I must say this is Fempowerment and now I am convinced why this man got agreed to our proposal instantly!
We wish Amit Magia All the BEST and hope that every MD has this kind of approach with baby steps we can empower women and if we empower women it’s easier to empower the nation !